What triggers a rates priority date to be set?

The setting of a rates priority date is typically triggered when the Recommended Price Optimization (RPO) recommended retail rate exceeds user-defined thresholds. This situation indicates that the demand for rooms is high enough that it necessitates an adjustment in pricing strategy. By having these thresholds in place, hotels can actively manage their revenue and optimize room rates in response to market conditions.

When the RPO exceeds the defined level, it signals to revenue managers that they should prioritize their rates accordingly to maximize revenue opportunities, adjust inventory, or implement dynamic pricing strategies. This proactive approach allows hotels to better align their pricing with current demand and has a direct impact on their overall revenue management strategy.