What is a consequence of having a zero hurdle revenue?

A zero hurdle revenue means that there is no minimum threshold that needs to be met before generating revenue. This situation allows sellers to focus on maximizing their inventory sales without the pressure of hitting a minimum revenue target first. Sellers can sell products at a broader range of price points, potentially clearing inventory faster and increasing overall sales volume. This flexibility enables sellers to optimize their sales strategies and respond effectively to market demand.

In contrast to the incorrect options, shortening the path to revenue by eliminating the hurdle can lead to increased sales opportunities as sellers can prioritize moving inventory rather than strategizing around a fixed revenue threshold.