What does it signify in MARSHA when the hurdle is zero?

In the context of MARSHA, when the hurdle is set to zero, it indicates that all rates available for booking are sellable. This means there are no restrictions or minimum thresholds that would prevent rooms from being sold at any of the posted rates. Specifically, a hurdle of zero suggests that there is availability for all pricing tiers, making it possible for potential guests to book any of the offered rates without limitations based on occupancy or pricing strategies.

This can be advantageous for hotel properties, as it allows them to maximize their revenue by enabling all rates to be available for booking, regardless of occupancy levels or current demand. When rates are unrestricted by a hurdle, it can lead to increased sales and better occupancy rates, particularly if demand is fluctuating. Other scenarios, such as having no availability or only showing discounted rates, would be characterized by different hurdle settings. This explains why a zero hurdle signifies an open and flexible approach to pricing and availability in MARSHA.