True or False: When a non-recommended retail rate is implemented, One Yield adjusts the remaining transient demand forecast.

The statement is true because when a non-recommended retail rate is implemented in a system like One Yield, it triggers a recalibration of the transient demand forecast. The primary goal of this adjustment is to ensure that the demand predictions remain as accurate as possible despite the alterations in pricing strategies. This is vital for maintaining optimal revenue management practices, as accurately forecasting transient demand can significantly impact booking strategies and revenue optimization efforts.

This adjustment process is part of the broader dynamic pricing and revenue management approach that companies utilize to respond to market conditions, customer behavior, and competitive pricing. Maintaining accurate forecasts helps organizations make informed decisions about pricing, availability, and marketing strategies, thereby enhancing overall financial performance.